www.holisticmoms.org A recent article published in Australia’s Herald Sun indicated that many Generation-Y women polled would not nurse their babies because of fear of embarrassment over public breastfeeding. As much as 75 percent of these young women felt that nursing in public was uncomfortable and few understood the benefits of breastfeeding for themselves or their babies. Inspired by the article in the Herald Sun (Australia), the Holistic Moms Network has launched a new project to highlight the beauty and confidence of breastfeeding women. HMN members from across North America submitted photos of themselves proudly breastfeeding their children - everywhere from the Eiffel Tower to the Brooklyn Bridge - for the Nursing Our Future video. Empowering mothers is a cornerstone of the Holistic Moms Network's mission and through the non-profit organization's Chapters, parents gather to offer one another support and advice while also learning about holistic living options from local practitioners and guest speakers. "One of the barriers for many young mothers is a lack of awareness about breastfeeding as well as a culture that is not particularly breastfeeding friendly," argues Dr. Massotto. The Holistic Moms Network hopes to raise awareness by showing young women images of breastfeeding and to help them find the support and encouragement they need to continue.