Jillian Demling, an editor at Vogue, and Karen Mulligan, a studio manager for photographer Annie Leibovitz, share a love of riding the waves, but noticed that there was a serious lack of chic surf wear for women. So the fashion duo teamed up to launch '50s and '60s-inspired line Pret-a-Surf, which has garnered celeb fans like Rihanna and Blake Lively for its functional, yet sophisticated bathing suits, board shorts and rash guards.