Google (NASDAQ:GOOG) is set to report their Q2 2011 Earnings this Thursday, July 14 after the market closes. Analysts, on average, are predicting EPS of $6.78 and revenues of $6.54 billion. Gleacher expects Google’s Q2 revenue to be boosted by positive pricing and volume trends, as well as its recent monetization initiatives. However, the firm thinks the company's investments in its growth initiatives creates a high level of risk and it maintains a Neutral rating on the stock. Jefferies believes demand for search is healthy and expects Q2 results to be in-line with expectations. The firm remains positive on the name with Buy rating and $800 price target. Goldman Sachs (NYSE:GS) resumed coverage on shares of the company at Neutral with a $600 price target. Citigroup (NYSE:C) this morning said it sees risk to the consensus estimates for Google's Q2 due to greater investments. Google has a potential upside of 34.7% based on a current price of $527.28 and an average consensus analyst price target of $710.34.