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MrWhy.com » Videos » Starbucks' Via Brews Discontent-Via instant coffee’s aggressive launch |
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Starbucks' Via Brews Discontent-Via instant coffee’s aggressive launch
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Starbucks' Via Brews Discontent-Via instant coffee’s aggressive launch
To enter the world’s $21 billion instant coffee market, Starbucks has rolled out its biggest-ever product launch, selling Via with employee pep rallies, taste tests, and national advertising. But some baristas and customers think the hard sell is too much
Video Length: 0
Date Found: November 11, 2009
Date Produced:
View Count: 1
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