People. Planet. Profits. We all understand the last item. But socially-conscious entrepreneurs, like Mike Paunovich of LocalBizBlogs.com, give equal consideration to the environmental and human impact of their enterprises. This is triple bottom line (TBL) reporting. The term Triple Bottom Line reporting was coined in 1994 by John Elkington of SustainAbility, a strategic consulting firm. In 1995, SustainAbility developed the "3P" phrase - people, planet, profits. Industrial giant Dow Chemical first adopted sustainability reporting in 1999, and their Global Public Report 2003 including Dow's statement of their commitment to the triple bottom line is a touchstone for anyone studying or reporting on triple bottom line reporting and the concept of corporate social responsibility. Triple bottom line reporting is a framework for socially responsible ... [ Read more ]