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TV ad budgets starting to move online in 2010
Citi Research analyst Mark Mahaney talks about growth areas across the Internet this year If you haven’t caught Cit Research analyst Mark Mahaney's report on the Internet growth drivers, check out my interview with him. In this segment, of my three-part interview with Mark, we talk about the three areas that should drive Internet growth in 2010. See first segment: Net giants predicted to go on buying spree. See second segment: Public markets are craving Internet IPOs One area of growth is potentially in online video, as TV ad budgets move online. TV is one of the largest advertising spend categories (Citi estimates that it's around $58 billion last year), and until recently, it was left relatively unscathed by the Internet, said Mark. At the Citi Entertainment, Media and Technology Conference in January, Hulu's CEO ...   [ Read more ]
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Date Found: March 11, 2010
Date Produced: March 11, 2010
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