Charles Krueger of BigLever Software speaks about how his company integrates IBM Rational tools into its framework. It uses Rational tools to consolidate processes into a single set of activities, reducing the duplication of efforts. For example, the company is able to help a client build a single product and to customize duplicates as necessary, producing one system that can be configured easily in different ways for different systems. The streamlined process has yielded very high levels of productivity, efficiency, scalability, and time to market improvements.