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Ad Report Card: The 12 Master Formats
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Ad Report Card: The 12 Master Formats
Thirty years ago, ad exec Donald Gunn identified the 12 "master formats" of TV advertising. Slate’s ad critic Seth Stevenson presents this crash course in the formats, using some of today's best ads.
Video Length: 389
Date Found: March 26, 2009
Date Produced: July 22, 2007
View Count: 2
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