Every facility providing maternity services and care for newborn infants should: Inform all pregnant women about the benefits and management of breastfeeding. If the hospital has an affiliated antenatal clinic or antenatal ward...breastfeeding counseling [should be] given to most pregnant women using those services...The antenatal discussion should cover the importance of exclusive breastfeeding for the first 4-6 months, the benefits of breastfeeding, and basic breastfeeding management...Pregnant women of 32 weeks or more gestation...should confirm that the benefits of breastfeeding have been discussed with them...[including] at least two of the following benefits: Nutritional, protective, bonding, health benefits to the mother...and that they have received no group education on the use of infant formula. They should be able to describe at least two of the following breastfeeding management topics: importance of rooming-in, importance of feeding on demand, how to assure enough milk, and positioning and attachment. The third step is to have sessions with pregnant women to motivate them for breastfeeding and to remove all their doubts. More info Benefits of Breastfeeding Benefits for Infant Benefits for Mother Benefits for the Family Benefits for the Hospital Benefits for the Environment & Society Other Benefits --.-- Ten Steps to Successful Breastfeeding - Video Series Babies who are breastfed are generally healthier and achieve optimal growth and develop...