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Challenges and Opportunities in Asia
Challenges and Opportunities in Asia
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Challenges and Opportunities in Asia
Earl discusses the several challenges and mitigation strategies used when marketing to a variety of Asian countries. EA’s strategy to overcome the IP protection problems is to take games online. He also discusses the need for different technology requirements to market in countries like South Korea where social networking is a key driver of sales.
Channel: ACADEMIC EARTH
Category: Educational
Video Length: 0
Date Found: September 18, 2009
Date Produced:
View Count: 2
 
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