Poetry on stage. Innovative in her projects as well as her way of presenting, Freena Eijffinger gives us insight into the tools she developed to speed up diagnosis of autism. A story straight from the heart, as her motivation to develop the tools and start her own company comes from personal experience. Eijffinger won her place on the TEDxBrainport stage through a call for contribution issued by a local media partner. She deserved every minute of it. About TEDx. TEDx was created in the spirit of TED’s mission, ideas worth spreading. The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level. At TEDx events, a screening of TEDTalks videos — or a combination of live presenters and TEDTalks videos -- sparks deep conversation and connections. TEDx events are fully planned and coordinated independently, on a community-by-community basis.