Of all the apps available for your iPhone this one has to be one of the best, Durex Condoms takes advertising to a new level with the Durex Baby App. Durex simulates the experience of having a newborn by creating an application that will knock-up a friends phone, all you have to do is find a phone to mate and gently rub them together! The Durex baby case was created by Art Director Nicolai Villads, Peter Ammentorp and the interactive designer was Raul Montenegro for the Future Lions 2010 competition (www.futurelions.com) organized by digital agency AKQA and Cannes Lions Advertising festival.