Alex, the stereotypical late night working IT professional with no life. Things could hardly be worse, except when his hardware starts talking at him - pestering him to upgrade the maintenance contracts. Joy! This is episode three of three short videos created for this small direct campaign. Each one taking pole position on the 'most watched' leaderboard at HP.com (Look for the nods to Kubrick (2001) - which resonate hugely with our target audience)