Every facility providing maternity services and care for newborn infants should: Encourage breastfeeding on demand. Mothers of normal babies (including caesareans) who are breastfeeding should have no restrictions placed on the frequency or length of their babies' breastfeeds. They should be advised to breastfeed their babies whenever they are hungry or as often as the baby wants and they should wake their babies for breastfeeding if the babies sleep too long or the mother’s breasts are overfull. According to the eighth step the mother is encourage to breastfeed whenever the baby wants to. This is called demand feeding. It helps in increased production and prevents undue engorgement of breasts. More info --.-- Ten Steps to Successful Breastfeeding - Video Series Babies who are breastfed are generally healthier and achieve optimal growth and development compared to those who are fed formula milk. If the vast majority of babies were exclusively fed breastmilk in their first six months of life — meaning only breastmilk and no other liquids or solids, not even water -- it is estimated that the lives of at least 1.2 million children would be saved every year. If children continue to be breastfed up to two years and beyond, the health and development of millions of children would be greatly improved. This video series aims to raise awareness, encourage early adoption, promote training of health care staff, and build capacity for, and to stimulate dialogue about, breastfeeding and its impact on the public, in a range of community and public contexts in low- and middle-income countries. Our goal is to have these ten steps in every facility providing maternal services and care for newborn infants. Videos, presentations, research, evidence, papers, training and counselling materials, tools, and many other related and supporting resources are available. Visit us on-line at .