EBay’s Erik Stuart evaluates comparison shopping and shopping widgetsSponsored by:As online advertising rates decline, publishers are seeking other ways to make more money from their pages. That's why startups like WidgetBucks are becoming an intriguing alternative to Google's AdSense or other forms of monetization. WidgetBucks, which launched in October 2007 as a spin-out of shopping site Mpire, aggregates products from a number of shopping sites, including Shopping.com and eBay. It matches highest-paying products with the demographic and content of its publisher network, consisting of 20,000 sites and blogs. The shopping widget concept is similar to the one offered by Wize. WidgetBucks recently received the AlwaysOn OnMedia "Newcomer of the year" award.