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Glam slows payments to be profitable
CEO talks about the ad downturn and its affect on the business and industry "I think overall, there is definitely a slowdown in the marketplace," said Samir Arora, Glam Media's CEO. "The public markets are in turmoil, that creates a cascading effect. Glam and Brash are definitely going to be affected." Glam Media and Brash are vertical content networks, focusing on the female and male audience, respectively.It's no wonder that Glam Media, which used to give guarantees to publisher partners is only "selectively" giving guarantees. "Over the last year, we’ve slowed down on minimum guarantees," he said. But in the case where the channels are new, Glam may make those guarantees, he said. "With few exceptions, Glam is not in the business of minimum guarantees," said Samir, in this interview we did in NYC ... [ Read more ]
Video Length: 0
Date Found: November 05, 2008
Date Produced: November 05, 2008
View Count: 3
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