Beer companies need to stick to what they do best; Who owns your i-soul?;Universal charger for 2012 Anheuser-Busch this week shut down its promising content site Bud.tv. The problem was plain and simple to see. Beer companies will never be media companies. It’s a big disappointment for the 2-yr-old site. Bud had high hopes for it, targeting two million monthly visitors. Unfortunately, they were unable to reach that goal. It was not even close. But the big surprise was that Bud spent $15 million trying to make it a destination site for beer lovers, who like to laugh, watch sports and original content.The lesson learned here is that beer companies should stick to what they know. They are pretty good at getting people drunk.See story: Bud.tv goes flat.Facebook does not own your digital soul, but its 175 ...   [ Read more ]