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MrWhy.com » Videos » AOL revamp likely to raise Truveo's in-house profile |
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AOL revamp likely to raise Truveo's in-house profile
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AOL revamp likely to raise Truveo's in-house profile
AOL's plan to cut up to 2,000 jobs, or a fifth of its workforce, to focus on becoming a leading online advertising platform faces some tough sledding out in the marketplace, given that Google, Yahoo and Microsoft are all larger than AOL and targeting the same market. You can read the internal AOL memo here. We're not sure how successful the move will be, but it will no doubt raise the in-houe profile of Truveo, the video search and destination site that AOL acquired in January 2006. How to make money by placing search or display ads inside or alongside Web videos is a sort of Holy Grail of the moment that YouTube and a number of startups like Trueveo are gunning for. Truveo re-launched ... [ Read more ]
Video Length: 0
Date Found: September 23, 2008
Date Produced: October 16, 2007
View Count: 25
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