Founder and CEO Angust Davis on how retailers can make consumers their marketers Purchase information is typically highly-valuable intel for retailers. I’m pretty certain that Restoration Hardware's or Amazon's knowledge of my purchase history helps them determine what else to sell to me. In aggregate, the purchase information helps them understand their customers' preferences, correlations in purchases, and what merchandise to stock up on, or not buy, in the future.  But now that valuable treasure trove of data may not be "just" theirs to analyze. Rather competitors may begin sifting through the same information that was once considered proprietary, thanks to new services like Swipely, which lets people share their purchases with friends, and strangers, err - friends of friends. In this segment of my three-part interview with Angus Davis, founder and CEO ...   [ Read more ]