CEO Mehdi Maghsoodnia on why BookRenter will dominate the online college textbook rental market The online textbook rental market is growing at a rapid rate of 300 percent annually. It’s no wonder both startups and incumbents are competing to be the leader in this very nascent industry. Recently, I spoke with Mehdi Maghsoodnia, CEO of BookRenter, a startup that just raised $10 million in venture funding earlier this month from Norwest Venture Partners and Storm Ventures. According to Mehdi, the textbook market is some $7 billion to $10 million, including two- and four-year colleges and graduate schools. The total online rental market is under $200 million, and the majority of that is online, he said, adding that he believes BookRenter has 25% to 30% of the online college textbook rental market. See my interview: ...   [ Read more ]