For years we were looked down on by our European peers when it came to our interest in food #x2013; or lack of it. But that’s all changed and we are now a nation of foodies. The plethora of cookery books, acres of press coverage and TV programmes devoted to food and wine are all testament to this.Sometimes, though, such a wide choice can be bewildering and this can result in consumers making disappointing and poor quality choices. This is when it can be helpful to have some guidance as to the source and quality of a product.Discover the Origin has come to the rescue with four delicious recipes and wine matching ideas for you to bring the best of European cuisine in to your home. The five products used are guaranteed of their provenance and quality: the Protected Designation of Origin (PDO) for Parma Ham and Parmigiano-Reggiano cheese, AOC for Burgundy wines and DOC for Port and Douro Valley wines.If you see these labels on any food or drinks, you can rest assured that you will be rewarded with excellent quality. The products are affordable luxuries which can be enjoyed in the confines of your own home, providing good, nutritious dishes, yet still seeming a little bit special.Check out the 'Discover the Origin' vodcasts, presented by celebrity chefs who are supporting the campaign, to give you more inspiration in the kitchen.