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Studio guest: Andreas Bremer
Our studio guest on this topic and other developments in the auto market is Andreas Bremer. He is head of the Institute for Automobile Market Research in Essen.DW-TV: Mr. Bremer would you like to own a Lamborghini? Andreas Bremer: Own? Probably not. Drive? Definitely.  DW-TV: Like most of us. But we mere mortals here in the car-driving world, have been on a shopping spree lately, you know I am talking about the "cash for clunkers" program in the United States as well as Europe. And it has, it has been a boom for car industry in the near term. But if we look now, the projections for sales here in Europe are not very good. Next year we are supposed to see an even more dramatic decrease in sales, we’re not expecting growth, positive growth until 2013. Would you say the "cash for clunkers" program has hurt the car industry in the mid- to long-term? Andreas Bremer: Actually, I don't really think so. I think, I think, it did what it had to do. It bought us time, it bought the dealerships time, it gave them the opportunity to sell off their stock, because they had lots of cars in stock that they needed to get rid of. And it helped the manufacturers to rethink some of their program line-ups. Which is why we are going to see a lot small segment cars entering the market pretty soon. I mean within the next two or three weeks, ahh years. DW-TV: Years. Let's pick on these car dealerships for a second, there are predictions that up 50 percent of all car dealerships in Germany could go out of business by next year. Do you believe that? Andreas Bremer: No. DW-TV: Why not? Andreas Bremer: I was afraid you were going to ask that. DW-TV: The optimist here. Andreas Bremer: Yeah, I really don't expect that. We will probably see some dealerships go out of business because their line-ups of brands and models is not up-to-date. But that's a natural process. It's not due to the "cash for clunkers" program. It's simply due to that they have the wrong models they are se...
Video Length: 226
Date Found: December 09, 2009
Date Produced:
View Count: 0
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