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The promise of mobile advertising
As Google is set to launch G1, Smaato's Harald Niedhardt talks about trends in ads on the go Despite eBay's disappointing quarterly report, which was worse than expected due to economic conditions, the company's mobile traffic is skyrocketing. In August, eBay had 3.3 million unique visitors on mobile phones, up 65% from the prior year, according to Nielsen Mobile. On October 22, Google and T-Mobile are set to release G1, a handheld computer using Google's Android operating system that is akin to Apple's iPhone. One difference is that the G1 has a physical keyboard. Google CEO Eric Schmidt has predicted that mobile advertising will trump ads on the desktop. "We can make more money on mobile than we do on the desktop, eventually," said Eric Schmidt, in an interview with CNBC's Jim Cramer, back in August.Despite the fact ... [ Read more ]
Video Length: 0
Date Found: October 16, 2008
Date Produced: October 16, 2008
View Count: 16
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