Join a panel of experts as they discuss the prospects, complexities, and expertise needed to leverage mobile content and create value in a wireless world. Increasing data transfer rates and the proliferation of mobile phones with sophisticated media capabilities, has made mobile content is a hot commodity. The market for mobile content is expected to reach $78 billion by 2007. In order to emerge as a player in this burgeoning market, organizations need to have access to content and its associated rights, possess technology that can aggregate content and easily merchandise it, and access to wireless customers and billing capabilities.