Combining work and a family is often difficult, but slowly businesses are beginning to re-think their position - not because all the bosses have become fans of the family as in institution, but because long-term family-friendly policies are seen to benefit company growth as well. The area around Nuremberg is planning to raise its profile as the most family-friendly economic region in the country.How does that look in practice? We went there to see. This economically powerful region in northern Bavaria is calling itself the "European Metropolitan Region of Nuremberg." It has 3.5 million residents and is home to 150,00 companies and to a phenomenon that is a rarity in Germany: senior management positions as part-time jobs, for instance at DATEV. Our reporter Marion Hütter visited this software company and IT service provider. Sports equipment manufacturer Adidas looks after the families of its employees especially well, particularly those of its 400 foreign workers. Economic researchers say family-friendly policies can boost an area’s attractiveness for businesses, and that sustainable family policies could raise a country's growth by 0.5 percent.