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Success Through Viral Marketing: PayPal
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Success Through Viral Marketing: PayPal
Musk talks about how PayPal is a perfect case of viral marketing where one customer acts as a sales person by sending money to a friend and hence recruiting another customer. By the end of the second year, PayPal had a million customers with no sales force and no advertising budget, he says.
Video Length: 0
Date Found: April 18, 2009
Date Produced:
View Count: 10
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