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Marketing Malarkey - Part One [07-26-10 12:30 PM]
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Marketing Malarkey - Part One [07-26-10 12:30 PM]
Headline takes a look at advertising claims and when they go over the edge. BNN speaks to Simon Houpt, marketing reporter, the Globe and Mail; Frank Palmer, chairman and CEO, DDB Canada; and Timothy Calkins, clinical professor of marketing, Kellogg School of Management.
Video Length: 0
Date Found: July 26, 2010
Date Produced: July 26, 2010
View Count: 0
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