Joost Selects Ooyala’s Backlot platform technology for content management and video uploading Joost, a popular online web video site, is betting that back-end technology developed by Ooyala, a video platform provider, will enable the company to focus on offering a better viewing experience for its audience. As part of this strategy, Joost will leverage Ooyala for uploading, transcoding, content management services, and analytics. These services will be used on a limited basis to start off, according to Joost CTO Jason Gaedtke, who spoke with Contentinople's Ryan Lawler. For Ooyala, this working relationship though small scale right now, is a significant one. The fast growing, colorful company also provides video technology for AOL (Bebo), TV Guide, Glam Media, Electronic Arts (UK), National Geographic (JP), Slide, IMG, etc. I spoke with the Ooyala founders ...   [ Read more ]