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Naming a Start-up
Donna Novitsky discusses the role of a company’s name in business. A company's name should be easy to spell and publish online. She stresses that branding amasses value over the life of the company. Novitsky addresses the importance of maintaining value of the enterprise in building a brand.
Video Length: 0
Date Found: September 22, 2009
Date Produced:
View Count: 0
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