Then learn from your customers how to define it “If you get to market later, when there are other players in the space, like in Graspr’s case, you’re constantly defending," said Teresa Phillips, founder and CEO of Graspr, a video how-to site. "You’re on the defensive in terms of trying to differentiate from those who made it to market first." Teresa's point is well made. These days, when she interviews with people, including yours truly, the question she's faced with is: "How are you different or better than Expert Village and other 'how-to' video sites?" If she were to do it all over again, Teresa would spend less time planning and researching in the abstract. "I had the idea of Graspr very early on but spent six to nine months ... [ Read more ]