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Single - Jim Beam
The Stalker. The Burbon. Jim Beam. Jim Beam is the world’s number one-selling brand of bourbon whiskey. Jim Beam Bourbon is owned by Beam Global Spirits amp; Wine which is in turn owned by holding company Fortune Brands both headquartered in the suburbs of Chicago. In June 2008 Jim Beam launched the company acirc;s first social media press release in support of the acirc;Here acirc;s to The Stuff Inside acirc; campaign [15]. Recognizing that interested bloggers approach topical news stories very differently from traditional public relations the online newsroom places all campaign information and assets in one place. It is possible that this was the first effort of its kind in the beverage alcohol industry.
Video Length: 0
Date Found: November 28, 2008
Date Produced:
View Count: 3
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