If you have a particular interesting in making search engine company investors extremely happy by paying endless amounts of money to the search engines companies, then Pay Per Click (PPC) can be a great way to go.Just joking guys, PPC is one of the staples in relation to web traffic on the Internet and is a very quick and easy way to get visitors to your site (though you do need to take care that you watch the amount you spend, and set daily limits, etc).