gWallet’s Gurbaksh Chahal on alternative ways to monetize the audience playing social games I recently caught up with Gurbaksh Chahal, founder of gWallet, a monetization platform for social gaming which raised $10.5 million in funding last fall. GWallet essentially allows members of social games to forgo paying cash to stay in the game. Prior to gWallet, Gurbaksh sold his other advertising company, Blue Lithium, to Yahoo for $300 million in cash.I'm not a big social gamer. I've played around on Zynga's Farmville, planting soybeans and buying plows. I also saw that I could invite some Facebook friends to be neighbors so they too could create their own farms, share farming tips, perhaps, or maybe compete vigorously with me to build the best farm. I know I wouldn't pay to play this game. But ...   [ Read more ]