Internet Marketing Requires Very Little Investment To Start This is one of the powers behind internet marketing. Regardless of your income level you can still learn at your own pace. It’s just those with more money can get a jump start because they can pay to have traffic sent to their website through PPC (pay-per-click-advertising) It's just like turning a faucet of water on except you are turning on a faucet of visitors to your website. If you are lacking funds, you will just have to concentrate a little more on more traditional methods which we will talk about in future lessons.