Startups generally have two ways to finance themselves: raising external investment or bootstrapping, that is, using the founders savings to get off the ground. In this talk, we will explore how we built a successful business without seeking external funding and how we were acquired by a high profile company. We will also go over the pros and cons of bootstrapping, what I’ve learned while starting my many startups, what we've done right, what we've done wrong and how to get recognized early by potential users and acquirers.