In this video clip we learn about Ubisoft's PR strategies which include the Frag Dolls which are a team of gamers recruited by Ubisoft to represent their video games and promote the presence of women in the gaming industry. We also learn about Jade Raymond who works in this male-dominated industry. Jade Raymondis a Canadian video game producer and was the lead producer of Ubisoft's action-adventure game Assassin's Creed.