Annual DVD sales totaled 18 billion dollars just six years ago. That number is now less than half. Studios are seeking ways to jumpstart download-to-own to replace silver disks, but consumers continue to demand content "anytime, anywhere on any device." Ultraviolet technology may be the answer that enables purchased movies and TV programing stored on the “cloud” with seamless availability to the owner’s devices.  Will this be the answer?  Chris Carey will laser focus on the technological, contractual and commercial issues impacting the future of cloud-based ownership of Hollywood product.