Head of Microsoft’s developer community builds on his experience as a bartender in college Jeff Sandquist, Senior Director of Evangelism at Microsoft, has been running Microsoft's developer community at Channel 9 (channel9.msdn.com) for the past five years. How did he become such a good community manager? By tending bar! He shares how he builds community, as well as how he measures the results.  Jeff's "secret sauce" to creating community is to participate as much as you want customers to participate. "It's the 'Golden Rule' of community." He also shared that everything he ever learned about being a community manager he learned by tending bars in college — knowing when to engage with people and when to leave them alone. One thing Jeff stressed that like a good bartender, you sometimes need to kick out ...   [ Read more ]