Neeleman talks about how Sam Walton, founder of Walm-Mart, figured out that knowledge in distribution, price points, and that little human touch would revolutionize retail. He also mentions Dell Computer as another example--computers are a really bad industry right now, but Dell manages to offer low prices, and offers great customer service and personalization. Nucor steel has been successful in the steel industry. JetBlue appears to model the successes of these companies, he says.