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Mozes pushing marketing services to big music labels
Mozes, which recently raised $11.5 million, is trying to make money by charging big labels fees to manage their mobile marketing campaigns. At the moment, Mozes makes money by charging musicians as low as $2,000 to musicians, with the exception of indie bands, monthly fees to create a campaign to build up a fan base. Charging promoters and marketers to use the Mozes service is at “the heart of the business model,” said Dorrian Porter, Mozes CEO and founder. Mozes currently works with 4,000 independent artists and about 50 music labels, including Sony BMG’s RCA Records and Zomba Label Group. Mozes enables the artists to get fans to join lists to keep updated on their whereabouts, or to win backstage-passes ... [ Read more ]
Video Length: 0
Date Found: September 23, 2008
Date Produced: June 10, 2008
View Count: 15
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